He previously served as the Dean (Faculty) and Professor of Marketing at the Institute of Rural Management Anand (IRMA) and held positions as a Research Fellow and Visiting Fellow at the Portsmouth Business School, University of Portsmouth, UK. Throughout his career, Professor Modi has secured substantial research grants from notable organizations such as IDRC-TTI, UNICEF, and the University of Portsmouth. His academic contributions are evident through publications in leading international journals. He has also provided consulting services to government bodies, multilateral agencies, and prominent multinational corporations. In addition, he has held key administrative roles and played a significant role in shaping institutional strategies and policies.

In the academic sphere, Professor Modi has taught a range of courses at esteemed management institutions in India and Europe, including Marketing Strategy, Services Marketing, Managerial Decision Making, Structural Equation Modeling, Quantitative Research Methods, Marketing Management, Social, and Nonprofit Marketing. His primary research focus is on strategic orientations and their implications, alongside interests in sustainable consumption, rural-social aspects of marketing, and nonprofit marketing.

Prof. Pratik Modi, Dean, School of Management, BMU on his appointment said, “This presents a fantastic opportunity for me to make a meaningful impact in the ever-evolving and dynamic realm of interdisciplinary education. BMU’s School of Management has earned its reputation for fostering experiential learning and embracing a multifaceted approach to academics. SOM presents an environment that prepares students for the future, where collaboration between leaders, entrepreneurs, problem solvers, and innovators is crucial. I’m looking forward to working with the dedicated team at BMU to inspire students and help the school and university grow.”

“We extend a warm welcome to Dr. Pratik Modi as the Dean of the School of Management at BMU. His commitment to a practical and interdisciplinary approach aligns perfectly with BMU’s ethos. We anticipate a highly successful tenure ahead,” shared Professor Shyam Menon, Vice Chancellor, BMU.

Professor Menon also acknowledged the outstanding dedication and contributions of Dr. Jaskiran Arora, the outgoing Dean of the School of Management, stating, “Dr. Arora’s commitment to the BMU’s School of Management has been truly exceptional. We wish her the very best in her future role as the Dean of Education Quality at BMU.”

Expressing her satisfaction, Dr. Jaskiran Arora, the outgoing Dean of the School of Management, BMU, stated, “I am delighted to see an outstanding academic and administrator like Professor Modi take the helm at the School of Management. I take pride in the legacy we’ve built during the formative years of the management school, and I have full confidence that he is the right person to lead it forward. I look forward to my continued association with SOM and my role as Dean of Education Quality at the university.”

With the appointment of Professor Pratik Modi, BMU looks forward to a new chapter in the School of Management’s journey. His diverse background and commitment to academia make him well-suited to guide the school toward continued excellence and innovation. The university eagerly anticipates the positive impact and transformative leadership that Professor Modi will bring to the institution.

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BMU is taking the lead to move towards a holistic review process and will consider applications even before students appear for Class 12 exams and receive their scores. The university’s admission criteria doesn’t judge a student’s capabilities based on their school exam scores alone – but considers standardised test scores, interviews and other parameters depending on the choice of programme to consider the application.

Scores in entrance tests like JEE (Main) and CLAT will apply for the BTech and Integrated five-year programmes in law respectively, and students may also appear for the BMU-SAT, BMU’s internal test.

Commenting on the approach, Ms. Hansa Sachdeva, Director – Admissions & Financial Aid and Communications with BML Munjal University said, “The move to a more personalised education is under way – through holistic reviews of applications, different pathways to admission, and over time, the ability to deliver learning that builds on individual areas of interest. At BMU, we see the years at university as a transformative journey that makes the most of every student’s potential.”

The eligibility criteria for admission to undergraduate programmes will require successful completion of 10+2 or the equivalent as well as meeting university admissions.

The University brings together outstanding academics, industry professionals, experienced researchers and the latest facilities to deliver a hands-on and multi-disciplinary learning experience.

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 Foreseeing the long term effects of the pandemic on the education system, BML Munjal University has adopted multiple measures to ensure that the quality of the selection process is maintained

• BMU-SAT qualifies as an evaluation criterion for admissions to any undergraduate programme of preference at BML Munjal University

In the wake of board exams for Class 12th students being cancelled by the government, BML Munjal University (BMU), a Hero Group initiative, is all set to begin with undergraduate admissions, based on BMU-SAT, a standardised test organised by the university, for the academic year 2021-22.

An aptitude test, BMU-SAT is aimed at determining an applicant’s propensity to succeed in various undergraduate programmes at BMU, and the student can enroll in advance for an undergraduate programme of preference prior to the CBSE results being announced.

To smoothen the admissions process for students and in an effort to rid them of the uncertainty revolving around their career due to the pandemic, the university has decided to implement certain measures such as  rolling out the provisional offers of admission based on BMU-SAT’s result. BMU-SAT is a  120-mins digitally proctored exam processed by Mercer-Mettl, that the  candidates can take from the comfort of their homes (given the availability of required computer system specifications), secondly,it’ll help BMU extend provisional offers of admission based on the performance in entrance exams such as JEE/SAT/LSAT to suitable applicants.,

Commenting on the launch, Shuchika Vinayak, Asst. Director-Admissions, BMU said “BMU–SAT is  carefully crafted to assess  a student’s qualitative, verbal ability and logical reasoning. BMU is mindful of the difficult year that the Class 12th students have had, with the transition to online learning and the uncertainty around their Class 12th exams and then the results. Through the BMU-SAT, our university is trying to help students take control of some decisions and ensure a way forward for their careers.”

Admissions into any programme of preference at BMU such as B.Tech, BBA, B.A. LLB, B.A. (Hons) Economics and B. Com (Hons) would be based on the performance in the BMU-SAT. In addition, applicants applying for the BMU-SAT, can also take other national level tests such as JEE & LSAT. Upon applying, the applicant will receive the BMU-SAT date and time along with relevant instructions to attempt the online test successfully.

The eligibility criteria for the application includes Class 12th and the standardised test scores as mentioned on the website www.bmu.edu.in for UG admissions.

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India has far fewer researchers than China and the US, says a recent report by Think-tank Brookings India. India has 216.2 researchers per one million inhabitants, against 1,200 in China, 4,300 in the US, and 7,100 in South Korea, according to the report. Research productivity of Indian scholars is low and the workshop by BMU and INDAM aims to provide next generation researchers and scholars with the tools to develop world-class research and publish in top journals, in order to maximise their exposure on a global scale.

The workshop was attended by over 100 PhD scholars and other academics. Parallely, a poster competition initiated by BMU, that invited students to share their research proposals in this succinct manner, came to a close with the winner being announced.

Dr. Vishal Talwar, Dean of School Management, BML Munjal University, said, “ A deeper research orientation is key for the progress of our country as a high density of researchers have a direct benefit on industries and thus the economy. With this, we firmly believe that the world of tomorrow will be driven by knowledge to discover creative solutions.”

During his keynote speech on Abduction and Empirical Exploration in Management Research, Prof Peter A. Bamberger, Editor-in-Chief of Academy of Management Discoveries, Head of the Organizational Behavior Department, Tel Aviv University; & Research Director, Smithers Institute, ILR School, Cornell University, said, “Empirical exploration, the approach to research that we publish in our journal, is not only critical to the future of management scholarship, it is ideal for Indian scholars.  There are hundreds of uniquely Indian organizational phenomena waiting to be discovered that could have a profound impact on the field of management. My hope is that through workshops such as the one here at BMU, we can boost the research competencies of Indian scholars and help them leverage the unique research opportunities available to them.”

Dr. Payal Kumar, Professor and Chair (HR/OB), BML Munjal University “We are privileged to be hosting this research workshop with INDAM, an affiliate of the Academy of Management (USA), that is the best in the field of management research and education. This initiative is yet another milestone in our focus to bring the best of management education in India that helps shape the leaders of tomorrow.”

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