“The subtle art of marketing is something that must be learned by everyone.”

Can you tell us more about your professional journey and career milestones?

My professional journey was divided in two phases. I was a loner in the first phase and subject to trolling, bullying and isolation. In my second phase (that I am in right now), I am surrounded by good people, and I’ve gained my confidence. I am turning 29 this year, and I’ve written 14 books, I run two firms with a decent turnover, I am getting married in December this year in Hyderabad, and I am incredibly lucky to have a family of 1million+ on Instagram.

What mistakes do you think amateur authors and novices make and how do you think they can avoid them?

Authors feel writing a book is enough. They don’t focus on sales. They don’t learn the art of marketing. The subtle art of marketing is something that must be learned by everyone. Like back in the day, the life skills included cooking, swimming and self-defense, now the life skills include learning how to market a product and handling sales. New writers must learn this art when they’re young or else they’ll be left with a masterpiece without anyone around to read it.

What were some of the major challenges you faced as an educator and how did you manage to overcome them?

I educate people in the field of history, politics and similar topics on Instagram. The biggest challenge how to creatively share content on the platform. Initially, I wrote swipe and read articles where people can swipe next and read 1000 words pieces on my Instagram. I had around 1.5-2 million readers every month. However, once I started making reels to educate people, around 60 million+ watched the content monthly. So, I just made a few purchases and now planning to start digital podcast to find a bigger reach.

Can you tell us more about your creative process when it comes to writing books? For instance, how do you pick a topic and how do you deal with writer’s block?

Research, patience and confidence are three ingredients needed. Plus, learning about the market, adapting to the dynamics of post COVID world (people are not going to book stores and buying things online) is also needed.

What future projects are you working on?

I am finishing my 1 year PGP at IIM Nagpur. Once that is done, I am planning to start an eco-friendly venture, a brainchild of my fiancée and business partner Arushi Sana. Arushi and I run a news platform NYK Daily at the moment that has around 23 employees, and we are planning to expand this venture by adding a few more dimensions to it.