Academic Alerts – Higher Education Plus https://highereducationplus.com Sat, 29 Apr 2023 10:49:53 +0000 en hourly 1 https://wordpress.org/?v=5.8.8 https://highereducationplus.com/wp-content/uploads/2019/08/cropped-Higher-Education-Plus-32x32.png Academic Alerts – Higher Education Plus https://highereducationplus.com 32 32 BYJU’S CEO Raveendran’s home and offices raided by ED over allegation of FEMA violations https://highereducationplus.com/byjus-ceo-raveendrans-home-and-offices-raided-by-ed-over-allegation-of-fema-violations/ Sat, 29 Apr 2023 10:49:53 +0000 https://highereducationplus.com/?p=147333 Various searches and seizures were carried out at three premises in Bengaluru, Karnataka by the Enforcement Department (ED) in relation to a case filed against Raveendran Byju and his company Think and Learn. The raids were carried out under the provisions of the Foreign Exchange Management Act (FEMA). Various incriminating documents and digital data were […]

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Various searches and seizures were carried out at three premises in Bengaluru, Karnataka by the Enforcement Department (ED) in relation to a case filed against Raveendran Byju and his company Think and Learn. The raids were carried out under the provisions of the Foreign Exchange Management Act (FEMA).

Various incriminating documents and digital data were seized during the raid. The company runs a popular online education portal under the name Byjus. The FEMA searches have revealed that the company has earned Rs 28000 crore during the tenure of 13 years from 2011 to 2023. In the same time period, the company has also made Rs 9754 crore payments to various foreign jurisdictions in the name of overseas direct investment.

In the name of advertisements and marketing expenses, the company has booked around Rs 944 crore which also included the amount paid to foreign jurisdiction. Allegedly, the company has also not prepared its financial statements since the year 2020-21. The audition of these accounts has also not been conducted which is mandatory.

The authenticity of the figures provided by the company is not yet determined as it is being cross examined with that of the bank. Several complaints from private persons initiated the investigation against Byjus. The founder and the CEO of the company did not even appear during the investigation in spite of several summons issued.

Byjus legal team spokesperson labelled the raid as ‘routine inquiry under FEMA’ in the statement released by Byjus. The company has stated that it has been transparent and completely aligned to the ethics and high standards for integrity of its operations. And it shall co-operate with the authorities to provide all the required information and resolve the matter soon.  It also posited that it would still focus on delivering high quality educational products and services to its customers in India and across the world.

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JEE Main 2023 Session 2 provisional answer key out, results awaited https://highereducationplus.com/jee-main-2023-session-2-provisional-answer-key-out-results-awaited/ Tue, 25 Apr 2023 12:18:32 +0000 https://highereducationplus.com/?p=147274 JEE Main 2023 Session 2 Result Live Updates: The final provisional answer key for JEE Main 2023 Session 2 has been released by the National Testing Agency (NTA). The final results of the Joint Entrance Examination (JEE) Main second session are expected to be released soon. Candidates can view their results on the JEE Mains […]

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JEE Main 2023 Session 2 Result Live Updates: The final provisional answer key for JEE Main 2023 Session 2 has been released by the National Testing Agency (NTA). The final results of the Joint Entrance Examination (JEE) Main second session are expected to be released soon. Candidates can view their results on the JEE Mains website once released using their application number and date of birth.

Click here to check the provisional answer key for JEE Main 2023 Session 2.

NTA will also announce JEE Main cut-off marks – qualifying candidates will appear in IIT JEE Advanced. Along with the Session 2 results, the AIRs (All-India Ranks) of the candidates and the names of the toppers would also be revealed.

Like every year, the results for JEE Main paper 1 (BE/BTech) are set to be released first, after which paper 2 results will be declared.

The second session of JEE Main was held on April 6, 8, 10, 11, 12, 13 and 15. The provisional answer key was released on the JEE website on April 19. The NTA will release the final answer key with the results.

Candidates can check the results on the official site of NTA JEE at http://jeemain.nta.nic.in site. Besides, the final JEE Main results will be also declared on this NTA result portal.

 

How to check JEE Main 2023 Session 2 Results

  • Visit the official site of JEE Main on jeemain.nta.nic.in.
  • Click on JEE Main 2023 Session 2 Results link available on the home page.
  • Enter the login details and click on submit.
  • Your result will be displayed on the screen.
  • Check the result and download the page.
  • Keep a hard copy of the same for further need.

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UGC suggests including Indian Knowledge System courses in UG and PG programs https://highereducationplus.com/ugc-suggests-including-indian-knowledge-system-courses-in-ug-and-pg-programs/ Sat, 15 Apr 2023 06:30:03 +0000 https://highereducationplus.com/?p=147145 Students of university and college may be required to study plastic surgery in accordance with Vedic astronomy and ancient Sanskrit text ‘Sushruta Samhita’. It will be the same for the students of medicine as they will also be required to study credit courses on “Indian Systems of Medicine”, which also includes Ayurveda and Siddha. University […]

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Students of university and college may be required to study plastic surgery in accordance with Vedic astronomy and ancient Sanskrit text ‘Sushruta Samhita’. It will be the same for the students of medicine as they will also be required to study credit courses on “Indian Systems of Medicine”, which also includes Ayurveda and Siddha.

University Grants Commission (UGC)’s draft ‘Guidelines for Incorporating Indian Knowledge in Higher Education Curricula’ proposes these initiatives to help colleges and universities to improvise courses and programs based on Indian Knowledge System for students.

The students will have an understanding to how the knowledge of the past can be linked with the contemporary education which will help them find new perspectives to build sustainable human communities. It was introduced as a concept in the NEP 2020.

IKS can be defined as a body of systematized disciplines of knowledge developed to a high degree of sophistication from ancient times and of all traditions and practices that various communities of India, including the tribal communities of India have practiced, , evolved and preserved for generations.

Every student is required to take credit courses in IKS, which at least amounts to 5 percent of their total mandate courses. It is only a student is able to obtain a degree. The 50% of the total credits for IKS must be related to a major and is also to be accounted to that particular major discipline.  That is, if a student who pursues BSc in science with Maths as his/her major, then he or she is required to take up a course related to IKS. In this case, it might be ‘numbers, fractions, and geometry in Vedas’.

For students who pursue modern medicine, a credit course has been proposed in the first year by the UGC and a two semester credit course on ‘theory and practice’ of Naturopathy, Ayurveda, Siddha, Homeopathy, Yoga, and Unani.

“ancient records of the observation of the motion  of celestial bodies in the Vedic corpus”, “ astronomy as the science of determination of time” , “place and direction by observing the motion of the celestial bodies” are some of the suggested courses by UGC in the field of astronomy. The other courses suggested as per the guide lines include “Splendid geographical isolation of India and the uniqueness of Indian culture”, “Ramayana and Mahabharata, and their important regional versions”, “Puranas”, Foundational texts of Indian Philosophies”, including the “Jaina and Bauddha”, and “foundational texts of Indian religious sampradayas, from the Vedic period to the Bhakti traditions of different regions”.

UGC has made the draft public to receive feedback till April 30. It has also has also sent the guidelines to universities and colleges for their suggestions.

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Law Commission of India invites students for its internship programs https://highereducationplus.com/law-commission-of-india-invites-students-for-its-internship-programs/ Fri, 14 Apr 2023 05:42:37 +0000 https://highereducationplus.com/?p=147141 The Law Commission of India is inviting students who pursue LLB/LLM/Research to aid in its Research/Legal/Law Reform projects. Three internship programs are held by the commission: mid-term internships, summer internships (May-June), and winter internships (November-December). Students who pursue law from recognised universities/colleges/schools are eligible to attend the internships. The internship will be held for duration […]

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The Law Commission of India is inviting students who pursue LLB/LLM/Research to aid in its Research/Legal/Law Reform projects. Three internship programs are held by the commission: mid-term internships, summer internships (May-June), and winter internships (November-December). Students who pursue law from recognised universities/colleges/schools are eligible to attend the internships.

The internship will be held for duration of four weeks. Further, an extended period of two weeks can be added on the request of the intern by the authority. There will be no remuneration paid nor expenses bore by the commission.

Students who pursue LLB/LLM/Research are only eligible for this internship. They should also be in the second, third, fourth, or fifth year of their three year law degree or five year law degree program. The interns are required to aid in the legal/research/law reform projects of the commission. They will also be required to present a paper on a selected topic at the end of their internship.

The students who are interested to pursue this internship should send their applications to the Assistant Law Officer of India. This can either be done through courier/post or by hand. The deadlines for the summer internship and the winter internship are April 1st and October 1st. For mid-term internships, the applicants should reach out 30 days prior to the intended date of joining the internship.

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Wiley in Indiainnovates with examinationprep offerings; focuses on UPSC prep market https://highereducationplus.com/wiley-in-indiainnovates-with-examinationprep-offerings-focuses-on-upsc-prep-market/ Fri, 17 Feb 2023 07:53:24 +0000 https://highereducationplus.com/?p=146802 Delhi, February 17, 2023: Attuned to its commitment towards innovation, Wiley, a global leader in scientific research and career-connected education, today announced its expansion into the Union Public Services Commission’s exam (UPSC) preparation market in India. The objective is to become an integral part of an aspirant’s learning journey and connectmillions of aspirants to their […]

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Delhi, February 17, 2023: Attuned to its commitment towards innovation, Wiley, a global leader in scientific research and career-connected education, today announced its expansion into the Union Public Services Commission’s exam (UPSC) preparation market in India. The objective is to become an integral part of an aspirant’s learning journey and connectmillions of aspirants to their ultimate goal of serving the country.

The UPSC Civil Services Examination is considered to be one of the toughest exams in the country and attracts a large number of applicants every year. The exam is conducted to select candidates for the most coveted administrative and management positions in the Indian government, including the Indian Administrative Service (IAS), Indian Police Service (IPS), and Indian Foreign Service (IFS), among others. The UPSC Civil Services Examination consists of three stages- Preliminary Exam (Prelims), Mains and Personality Test or Interview. Through its focus on UPSC exam prep portfolio, Wiley inIndia aims to provide learners with online mock and practice tests supported by remedial content for the Prelims exam i.e., the first of the screening stage.

The Civil Services Prelims Exam requires rigorous preparation across a wide array of subjects – History, Geography, Economics, Art & Culture etc. The Company is planning to launch a series of practice and mock tests- Fundamental, Applied & Comprehensive, each designed with a unique and a special objective. The Fundamental and Applied test series will help learners gauge their subject or topic-wide expertise whereas the Comprehensive test series will help them evaluate their overall readiness for the Prelims exam. Learners will also be provided with remedial content for each mock test or practice paper.Based on adaptive learning experience, the Company in India also aims to offer insightful reports backed by meta cognitive data to the test takers so that each aspirant can focus on specific areas of improvement, subsequently helping them elevate their performance and scores.

Ms. Vibha Mahajan, Senior Director for Academic business at Wiley in India said, “The onlineexaminationpreparation market in India has seen significant growth in recent years due to the increasing preference towards online learning and the convenience it offers. The growth of the market has also been driven by the increasing use of smartphones and the availability of low-cost internet services, which has made it easier and cost-effective for students, especially in tier 2 and tier 3 cities to access study material online and take mock tests on the go. In India, the UPSC Civil Services Examination is considered one of the toughest competitive exams, and the competition is intense. As a result, students are always looking for new and innovative ways to prepare.

“Wiley is known for its quality content, courseware and knowledge repository. Our academic offerings- books, e-books, courseware and exam prep material is preferred by academic and professional learners across domains.By expanding our offerings in India, we aim to support learners in their UPSC preparation journey as well.”

Mr. Ritesh Kumar, Country Head for Wiley in India added, “Aligned with its global impact areas, Wiley in Indiais dedicated to promoting quality education and learning. With ourfocus on UPSC examination preparation, we are ready to equip UPSC aspirants and learners with mock tests and resources for strategic and comprehensive preparation. By prioritizing adaptive learning and success, we are confident that our UPSC exam prep offerings in India will become a top choice for many.”

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GITAM announces new Academic Advisory Board members https://highereducationplus.com/gitamannounces-new-academic-advisory-board-members/ Tue, 14 Feb 2023 04:47:31 +0000 https://highereducationplus.com/?p=146792 Several luminaries, scientists, and reputed educationists to be part of the new Academic Advisory Board of GITAM University  Visakhapatnam, February 2023: GITAM (Deemed to be University), a premier higher educational institution with campuses in Visakhapatnam, Bengaluru, and Hyderabad, has recently announced its new Academic Advisory Board. Mr. M Sri Bharat, President, GITAM University recently met […]

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  • Several luminaries, scientists, and reputed educationists to be part of the new Academic Advisory Board of GITAM University
  •  Visakhapatnam, February 2023: GITAM (Deemed to be University), a premier higher educational institution with campuses in Visakhapatnam, Bengaluru, and Hyderabad, has recently announced its new Academic Advisory Board. Mr. M Sri Bharat, President, GITAM University recently met with the members.

    The new members in the board include Padma Bhushan awardee Prof. P Balaram, Former Director IISc; Padma Bhushan awardee Dr. K Srinath Reddy, President, Public Health Foundation of India and Former HOD Cardiology AIIMS, New Delhi; Prof Ashok Misra, NASI, Distinguished Professor at IISC and Former Director, IIT Bombay; Prof Suranjan Das, VC of Jadavpur University, and former VC of Calcutta University; and Prof P Duraisamy, Former VC of University of Madras.

    GITAM’s Chancellor, Dr.Virander Chauhan recently chaired the advisory board which met for the second time at the Visakhapatnam campus. The new Advisory Board with some of India’s eminent academicians, intellectuals, and institution-builders will review and guide GITAM’s academic and research strategies and trajectory.Members took stock and offered valuable inputs in the areas of faculty development, research funding, holistic development of students, academic innovations, and university governance.

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    JEE topper from Maharashtra scores 100 percentile, had relocated to Kota five years back https://highereducationplus.com/jee-topper-from-maharashtra-scores-100-percentile-had-relocated-to-kota-five-years-back/ Wed, 08 Feb 2023 07:15:05 +0000 https://highereducationplus.com/?p=146783 A resident of Chandrapur, Maharashtra, Deyanesh Shinde relocated to Kota five years back to prepare for IIT, his forever dream. There he joined his elder sister and mother who had changed base earlier to prepare for his sister’s MBBS pursuit. Today, not only is his sister in her final year, reaching the completion of her […]

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    A resident of Chandrapur, Maharashtra, Deyanesh Shinde relocated to Kota five years back to prepare for IIT, his forever dream. There he joined his elder sister and mother who had changed base earlier to prepare for his sister’s MBBS pursuit. Today, not only is his sister in her final year, reaching the completion of her MBBS journey, Dyanesh is one of the 20 candidates who has scored a perfect 100 percentile on his first attempt and made his parents extremely proud!  

    Deyanesh will now only be concentrating on JEE Advanced. In an interview with the press, he said, “Self-study and guidance from the coaching have led to this success.”

    His mother informed the press that Dyanesh had always aspired to join the IITs and become an engineer from an early age. He readily moved to Kota to seek the best training in pursuit of his lifelong ambition. She also said that Dinesh aspires to take up Computer science Engineering or Aerospace Engineering as his major.

    Deyanesh’s parents always knew their kid would score well, but scoring a full hundred percentile was a sweet revelation. Deyanesh can now, however, put all his concentration on JEE advanced as he wouldn’t have to prepare for the second session of JEE anymore. “The focus will now be initially to appear for board exams and then JEE-Advanced,” said his parents. The National Testing Agency declared the results on 6th February 2023.

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    Institute of Bakery & Culinary Arts Invites Application for Various Courses https://highereducationplus.com/institute-of-bakery-culinary-arts-invites-application-for-various-courses/ Thu, 01 Dec 2022 11:19:54 +0000 https://highereducationplus.com/?p=146466 Institute of Bakery & Culinary Arts Invites Application for Various Courses  Institute of Bakery & Culinary Arts (IBCA) announces admissions for their various Programs. This unique program offers a glimpse into the life of an IBCA student and provides the opportunity to get an insider’s guide into the exciting world of hospitality and culinary arts. IBCA […]

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    Institute of Bakery & Culinary Arts Invites Application for Various Courses

     Institute of Bakery & Culinary Arts (IBCA) announces admissions for their various Programs. This unique program offers a glimpse into the life of an IBCA student and provides the opportunity to get an insider’s guide into the exciting world of hospitality and culinary arts. IBCA is a leading institute in teaching and learning for comprehensive Bakery and Culinary programs with national and international certificates. Accredited with City & Guilds (London), Tourism and Hospitality Skill Council, India (THSC), and National Skills Development Corporation, India (NSDC).

    Programs Offered:

    The following courses are available in the IBCA institute with their respective duration: 18 months Advance Diploma Course in Culinary (Level 3), 18 Months Advance Diploma Course In Pastry (Level 3), 12 Months Diploma Course In Culinary Arts (Level 2), 12 Months Diploma Course In Pastry Arts (Level 2), 6 Months Certificate Course In Pastry (Level 1), 6 Months Certificate Course In Culinary (Level 1),3 Months Certificate Course In Culinary, 3 Months Certificate Course In Pastry, Culinary Hobby Chef and Pastry Hobby Chef.

    How to apply: Applicants seeking admission are required to fill out the online application form available at https://www.chefibpa.com/. The admission prerequisites will be in accordance with the various regulatory bodies as amended from time to time.

    Admission Process: Applications for Academic Year 2022-23 are open to applicants who have passed or will appear for the qualifying examinations under the higher secondary (10+2) from any recognized Board of Education such as AISSCE/IB/ICSE/CBSE, or equivalents.

    Last Date to Apply: December 15th  2022

    Website: https://www.chefibpa.com/

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    Deakin University introduces 12-month Master of Data Science (Global) in collaboration with Great Learning https://highereducationplus.com/deakin-university-introduces-12-month-master-of-data-science-global-in-collaboration-with-great-learning/ Thu, 17 Nov 2022 12:15:00 +0000 https://highereducationplus.com/?p=146268 Graduate with the Master of Data Science (Global) from Deakin University. Graduates of Great Learning’s postgraduate program in data science and business analytics or postgraduate program in artificial intelligence (AI) and machine learning can choose to pursue the accelerated masters pathway program and receive a global masters degree in data science from Deakin University in just 12 […]

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  • Graduate with the Master of Data Science (Global) from Deakin University.
  • Graduates of Great Learning’s postgraduate program in data science and business analytics or postgraduate program in artificial intelligence (AI) and machine learning can choose to pursue the accelerated masters pathway program and receive a global masters degree in data science from Deakin University in just 12 months.
  • The masters program offers live online classes and recorded lecture videos delivered by experienced faculty from Deakin University.
  • New Delhi: 16 Nov 2022 – Deakin University, Australia, has introduced an online Master of Data Science
    (Global) in collaboration with Great Learning. The online masters program is designed exclusively for
    graduates of Great Learning’s postgraduate programs in data science and business analytics and the
    postgraduate program in AI and machine learning offered in collaboration with the University of Texas
    at Austin. Designed by Deakin’s experienced faculty, leveraging new digital learning tools and
    technologies and guided by industry, the curriculum offers learners the flexibility to earn a global
    masters degree in data science from Deakin University in just 12 months while continuing to work in
    their jobs.

    Live virtual classes and recorded lectures by Deakin faculty, hands-on projects, weekly mentoring
    sessions, peer-to-peer learning, and dedicated career assistance are some of the highlights of the
    program. Career development support activities — such as workshops and personalised mentorships —
    help candidates identify their strengths and career paths. Learners will also be given access to Great
    Learning Excelerate — a curated jobs portal that enables them to apply to relevant positions. Great
    Learning works with 2300+ companies to offer unparalleled placement support to its learners. Some of
    the marquee hiring companies include Microsoft, Google, Amazon, Dell, IBM, Flipkart, Infosys, Intel,
    Deloitte, etc.

    Dr. Sutharshan Rajasegarar, Course Director, School of Information Technology, Deakin University
    said, ’The online masters provides successful graduates of Great Learning's relevant postgraduate
    programs an exciting opportunity to further their education in just 12 months. The collaboration will
    award graduates with a global masters degree that will open up opportunities worldwide.’
    The modern world demands accurate and reliable data to guide organisations in developing the
    strongest solutions. Recruiters are constantly on the lookout for professionals who have an in-depth
    understanding of the latest technologies and possess the necessary business acumen to drive business
    growth. With this growing demand comes a massive need for a qualified workforce. According to the
    U.S. Bureau of Labor Statistics, Data Science expertise will drive a 27.9 percent rise in employment in the
    field by 2026. Professionals can now leverage the opportunity to become in-demand Data Science
    experts by learning future-ready skills.

    Sharing his thoughts about the masters program, Hari Krishnan Nair, Co-founder, Great Learning said,
    ’Data science talent demand continues to rise across industries. Driven by the need for digital
    transformation companies across IT, Management and Consulting, Pharma, BFSI, and Manufacturing are
    looking for professionals with new-age data science skills to help them make data-driven business
    decisions. To be able to build on your postgraduate certificate into a prestigious master’s degree from a
    top global university in just 12 months is a great opportunity to build your credentials and also get global
    exposure. The global acceptance that comes with a Deakin University masters degree is a perfect
    launchpad for professionals.’

    With a focus to impart new-age data science skills to professionals, the comprehensive and carefully
    designed program curriculum includes engineering AI solutions, mathematics for AI, machine learning,
    modern data science, real-world analytics and data wrangling. The online masters program is offered at
    an unmatched price which is less than 10% of the on-campus masters degree. Upon successful
    completion of the online masters program, learners will receive a Master of Data Science (Global)
    degree from Deakin University.

    About Deakin University, Australia
    Deakin University is an educational leader – a status confirmed by national rankings for good teaching,
    skills development, graduate qualities and student satisfaction. The University is ranked in the top 1% of
    universities worldwide (Shanghai Rankings) and is among the top 50 young universities in the world
    (QS). Deakin degrees are world-class and are on an impressive upward trajectory in global rankings. The
    University is ranked in the Top 1% worldwide for business and management studies (QS Rankings by
    Subject 2022) and computer science (Times Higher Education Subject Rankings 2022).
    Deakin continues to innovate by reshaping its approach to courses, learning and teaching and enhancing
    the experience of its students. Deakin’s interactive learning platform brings the classroom to you using
    innovative technology, backed by Australia's top-rated tech support (Voice Project IT Service Quality
    Support Benchmark Survey).

    Great Learning is a part of the BYJU'S group and a leading global ed-tech company for professional
    training and higher education. It offers comprehensive, industry-relevant, hands-on learning programs
    across various business, technology and interdisciplinary domains driving the digital economy. These
    programs are developed and offered in collaboration with the world's foremost academic institutions
    like Stanford Graduate School of Business, MIT Professional Education, The University of Texas at Austin,
    National University of Singapore, The University of Arizona, Deakin University, IIT Madras, IIT Bombay,
    IIT Roorkee, IIIT-Delhi and Great Lakes Institute of Management. Great Learning is able to leverage the
    high qualified, world class faculty at these universities together with its vast network of 5000+ industryexpert mentors to deliver an unmatched learning experience for 6.1 million learners from over 170+countries around the world.

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    WHISTLING WOODS INTERNATIONAL HOSTED THE 2ND EDITION OF THE MEDIA & COMMUNICATION-MASTERCLASS MARATHON FEATURING RENOWNED WOMEN LEADERS FROM THE M&E INDUSTRY https://highereducationplus.com/whistling-woods-international-hosted-the-2nd-edition-of-the-media-communication-masterclass-marathon-featuring-renowned-women-leaders-from-the-me-industry/ Thu, 17 Nov 2022 12:01:51 +0000 https://highereducationplus.com/?p=146261 Mumbai, 17th November 2022: Whistling Woods International (WWI) School of Media & Communication (SMC) recently hosted the 2nd edition of ‘Masterclass Marathon’. The 5-day summit featured eminent women leaders from the Business, Media & Entertainment (M&E) Industry. Scheduled exclusively for the Media & Communication students, these sessions witnessed the women leaders share insights and their experiences, […]

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    Mumbai, 17th November 2022: Whistling Woods International (WWI) School of Media & Communication (SMC) recently hosted the 2nd edition of ‘Masterclass Marathon’. The 5-day summit featured eminent women leaders from the Business, Media & Entertainment (M&E) Industry. Scheduled exclusively for the Media & Communication students, these sessions witnessed the women leaders share insights and their experiences, about vast topics ranging from Advertising Standards, Public Relations, Content Creation for various Platforms, Indian Streaming Platforms, and Content to Emerging Tech.

    The Masterclass Marathon commenced with an insightful session featuring Valerie Pinto, CEO, Weber Shandwick. Speaking about ‘Public Relations in a Global Context’, she said, “Every day is a new day in PR, and it is the only profession where you have to know about everything happening in every industry, especially if you are working with an agency.”

     

    Day 2 of the SMC Masterclass Marathon witnessed the presence of Vaishali Sharma, Head of Marketing & Communications, Sony SAB, and Hindi Movie Cluster, who shared in depth about ‘Keeping Television Relevant in the Era of Digital Content’. “Understanding consumers is all about discerning the sharpest insights that will help you create relevant content and connect with your audiences. Television as a medium will continue to have a strong presence as it unifies the family to bring them together unlike other platforms which are consumed more individually.”

    The following day Aparna Purohit, Head of India Originals, Prime Video spoke about ‘The Current State of Indian Streaming Content and Where We Go From Here: A Look at the State of Play of the Streaming Market and its Position in the Wider M&E Ambit’ through her professional journey. She said, “Today, the Indian streaming sector is playing a pivotal role within the M&E industry. It is democratising the opportunity for the creators, democratising the experience for the viewer, giving people choice, access to new content across languages and genres. By bringing local, authentic, diverse stories, with multi-layered storylines, and characters with full-fledged story arcs, it has steadily become home for talent, both in-front as well as behind-the-screen.” She also added, “Streaming demonstrates the limitless potential of new-age entertainment in the country.”

    Day 4 began with a session by Namrata Singh, Head – Metaverse & Digital, SETVI. This exclusive masterclass shared insights on ‘Emerging Tech for the Changed Media Landscape’. While sharing about the emerging virtual avatars and where India stands in the world of virtual reality (VR), she said, “We are ahead in this space. We as a nation are not a gaming country but an engineering country, hence we could update faster, and our skill sets grew rapidly.”

    The concluding session of the 2nd edition of the SMC Masterclass Marathon hosted Manisha Kapoor, CEO & Secretary General, Advertising Standards Council of India (ASCI) and VP, Executive Committee, International Council for Advertising Self-Regulation (ICAS). In the concluding session, Manisha Kapoor discussed ‘How have the Advertising Standards Changed in the Past Two Decades, and Do They Need More Policing or Less?’. “There are several interpretations between the script/storyboard and the actual outcome of the ad. The nuances are very subtle but these subtle kinds of depiction in advertising enable an ad to be remembered over the years and even decades.”

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